1. CASTROL Ltd는 어떤 회사인가?
(1)CASTROL Ltd의 역사
1899 London에서 Charles Cheers Wakefield가 설립.
내부 연소엔진의 미래 전망을 예상하고, Customer들과 최대한 가까이
다가가는 영업스타일 고수
Philosophy “To produce the highest-quality engine oils”
1906 -최초로 CASTROL brand의 내부 연소 엔진용 모터 오일을 생산.
Vietnam's rapid economic growth has been.
Lots of companies are entered in Vietnam.
Vietnammarket with great potential.
Case of successful business in Vietnam
- Nissan Techno
Subsidiary of Nissan Motors
Established in June 2001
First case of it establishing its own base overseas
NTV’s current business is 100% outsourced orders from the home company
In terms of the compos
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Vietnam government prosecuted market opening policy related economic growth and foreigner's investment in medical part, Vietnam is expanding city-centered hospitals and private medical institutions that give medical sevices of high quality for the rich and foreigners.
But they go through difficult because hospitals are almost unsanitary and lack of equipments and most of hospitals organize by
Vietnam's economy was plagued with inefficiency and corruption in state programs, poor quality and underproduction and restrictions on economic activities and trade. It also suffered from the trade embargo from the United States and Europe after the Vietnam War.
In 1986, the Sixth Party Congress introduced significant economic reforms with market economy elements as part of a broad economic r
Pre- Gorbachev Soviet- Vietnames Discord
To answer the aforesaid question, we need evidence, above all, from the vietnamese and Russian archives, but it may also be useful to study the declassified reports of the East European Communist diplomats who were accredited to Hanoi in the 1980s. Namely, the Hungarian diplomats whose reports I read managed to collect an impressive amount of confiden
market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on, we came to a conclusion that China is the most attractive market wit
proportion of emerging countries GDP is expected to achieve 50% of World GDP.
Emerging Markets
“Emerging markets of BRICs and N11 Countries are leading consumption growth.”
BRIC (Brazil, Russia, India and China),Next 11 countries (Korea, Bangladesh, Egypt, Indonesia, Iran,
Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam)
The locomotive driving the global economy
Vietnam.
2) Domestic coffee shop brands.
A thing that is remarkable with growth of brewed coffee market is increase of the number of coffee shop. In scale of sales, there are global coffee brands such as Starbucks and Coffee-beans in top. But we cannot ignore growth of domestic coffee brands. The number of shop of brand coffee exceeded 2000 in the end of last year. Especially, Caffe Bene star
market, the major brand-name manufacturers have invaded into the Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupie